The only Lyter you'll ever use

The Opportunity

Lyter offers a sustainable, long-lasting alternative in a market dominated by disposable, low-quality plastic lighters. With its innovative combination of a plasma fire-starter and hemp wick, Lyter addresses the growing consumer demand for environmentally conscious products while elevating user experience. By focusing on durability, quality materials, and a sleek design, Lyter encourages customers to invest in a lighter they’ll want to keep for life. This product aligns with ANCORD’s mission to develop sustainable solutions that redefine everyday essentials, making Lyter a go-to choice for environmentally aware users seeking a premium, enduring fire-starting tool.

The Problem & The Solution

The Problem

Disposable plastic lighters contribute significantly to global waste, with billions discarded every year. Most plasma lighters available today are perceived as cheap and unreliable, failing to provide a high-quality, sustainable option. Meanwhile, the benefits of using a hemp wick—a clean-burning, low-temperature flame popular within niche communities—remain under-utilized in mainstream lighter design.

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The Solution

Lyter solves these issues by combining a reliable plasma starter with a hemp wick in an intuitively designed, high-quality product. This unique pairing redefines the lighter experience, enabling users to start and sustain a flame with ease and enjoy a cleaner, more efficient burn. The result is a disruptive, eco-friendly lighter that reduces waste and delivers a more satisfying, sustainable alternative for consumers.

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