GETTIN’ CHEEKY
WITH IT.
Photo © Eluma Beauty Inc.
LET’S FRESHEN UP.
When Melodie Reynolds, founder and CEO (she’s a big deal) of Elate Cosmetics, the beloved B Corp & sustainable beauty brand, came to us with her vision for redesigned packaging, we saw a huge opportunity in the market.Over the past year, we’ve been busy rethinking the way people use and interact with Elate products. With a heavy focus on material research and the full product lifecycle, we came up with some cool ideas, but a handful of concepts didn’t quite fit the vision and weren’t developed any further. We have special permission to share them — lucky you!
These are the unfortunate few that didn’t make the cut. ︎︎︎
TheThese
![](https://freight.cargo.site/t/original/i/2c6cc99629f8e7a7790248f3a71804a9e72626a9d124b9e6955d37a827ff685e/Elate_Bowtie-Family.png)
![](https://freight.cargo.site/t/original/i/1fd03402d7024e2c0fa6c6b512a79195f58c03d68cd0b7cb67114bcaaf0524fe/Elate_Bowtie-Mascara.png)
![](https://freight.cargo.site/t/original/i/b3025c536e2d6f09c363a1fe224927211c64814a73755b083b28cdcf427f2a13/Elate_Bowtie-Palettes.png)
![](https://freight.cargo.site/t/original/i/0ba7f7d7d983c822c61220591ef2fc787a2192efaa7228b5a23003bae923a7ef/Elate_Dice-Family-01.png)
![](https://freight.cargo.site/t/original/i/867dc29ba10a2c9de8004cb1e97d28f14ea209a2c1645fd13bf300ea4319d089/Elate_Dice-Lipstick.png)
![](https://freight.cargo.site/t/original/i/a781f3141fa810493e1a07370486c6a01e2762126321de13d1044a8c439d30ff/Elate_Dice-Mascara.png)
![](https://freight.cargo.site/t/original/i/1c4ac157623108254895631375fd19bf57fc48eaac057cbbb3b804a62d9e9406/Elate_Dice-Family-02.png)
![](https://freight.cargo.site/t/original/i/ff78926402343de0602c1817a780eaf1e9a9fed52c52fa9689d29dc1cc04ce1b/Elate_Penta-Pattern.jpg)
![](https://freight.cargo.site/t/original/i/e284ad06b922f3460f7f8756e145d73de8956a3cea99236f2342cda66be97bca/Elate_Penta-Family.jpg)
![](https://freight.cargo.site/t/original/i/aca37a42eb747b65c7720ea27273baca5976a43e1ad8bd47b64c1705cf6238c8/Elate_Pillow.png)
![](https://freight.cargo.site/t/original/i/6f26ad8c0e2055bfc78226aea9d14233ad5289c6663345792b383eb664c06e79/Elate_Pillow-Palettes.png)
![](https://freight.cargo.site/t/original/i/89fbc9af4a9a341ace2c31188f7287c7e146d2a078234870d389e0a19fad3f83/20220224_ElateScene.621.png)
![](https://freight.cargo.site/t/original/i/c85c73e9823764c3bbde4d5b7c95e32f9f06aab7d2efbf73d4100c33b96991fa/20220224_ElateScene.644.png)
![](https://freight.cargo.site/t/original/i/f0c636c2d982f989bd6f216d0d026bd296654bcc0d415c6b334ed266a8faf94e/20220224_ElateScene.643PN5.png)
![](https://freight.cargo.site/t/original/i/99476f46ff210164ed481ed0d7d5e36b7304c75842c0c7e3c66ad159166130ac/20220224_ElateScene.620.png)