# ANCORD Design Co

> ANCORD Design Co is a sustainable industrial design studio based in Victoria, BC, Canada. Founded in 2018, ANCORD specializes in production-ready product design for outdoor, action sports, and durable consumer goods companies. The studio works at the intersection of industrial design, mechanical engineering, and sustainable product development.

## Services

- [Product Design](https://ancorddesign.co/services): End-to-end industrial design from concept to production-ready CAD for durable consumer products
- [3D Rendering](https://ancorddesign.co/services): Photorealistic product visuals for marketing, investor pitches, and packaging
- [Design Sprints](https://ancorddesign.co/services): Focused 2-4 week research and concept validation engagements
- [Speaking & Workshops](https://ancorddesign.co/services): Keynotes and hands-on sessions on sustainable design and product strategy

## Portfolio

- [Work](https://ancorddesign.co/work): Selected product design projects across outdoor, action sports, consumer electronics, and medical devices
- [Burton/Anon Helmets](https://ancorddesign.co/work/burton-anon): Snow sports helmet design for Burton
- [Wetsuit Wrench](https://ancorddesign.co/work/wetsuit-wrench): Tool design for wetsuit removal
- [Kalimba Klub](https://ancorddesign.co/work/kalimba-klub): Musical instrument product design
- [Lyter](https://ancorddesign.co/work/lyter): Consumer product design
- [GoChip](https://ancorddesign.co/work/gochip): Pet tracking device design
- [Nada](https://ancorddesign.co/work/nada): Sustainable toothbrush design — 85% less plastic

## About

- [Team](https://ancorddesign.co/team): Industrial designers, engineers, and visual thinkers based in Victoria, BC
- [Alex Nagel Bio](https://ancorddesign.co/alex-bio): Founder & CEO profile
- [Blog](https://ancorddesign.co/blog): The Drawing Board — articles on sustainable design and product development
- [Contact](https://ancorddesign.co/contact): Get in touch or book a consultation

## Key Facts

- Founded: 2018
- Location: 738 Fort St, Victoria, BC, Canada
- Founder: Alex Nagel
- Specialization: Outdoor, action sports, and durable consumer products
- Approach: Production-ready design with sustainability as an engineering constraint
- Certification: BC Green Business — Highest Level (since 2023)
- Environmental impact: 125 kg waste diverted, 357 m³ water saved, 29,518 kWh energy conserved
- Notable clients: Burton, Sonos, Samsung, Sandbox, Malahat SkyWalk, Limbic Media
- Engagement models: R&D Sprints (2-4 weeks), Development Projects (multi-month), Embedded Innovation Partnerships (retainer)